Virtual Trade Expo 2010

Sponsors, Exhibitors
and Attendees

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An extremely effective set of social interaction tools elevates communication and interaction among attendees and exhibitors. Real time group and one-to-one chat, forums, blogs, on-the-fly language translation, personalized badges and avatars make each event unique, socially rich, and extremely interactive.


Virtual Exhibitor Hall	Virtual Building

Sponsors/Exhibitors

Virtual environments offer incremental levels of market and brand visibility, promotion, and lead generation. Virtual sponsors and exhibitors can take advantage of these opportunities. When registering for a virtual event, participants can upload important personal or corporate documents such as business cards, brochures (MS Word, pdf format). When engaged in one-on-one chat, all users can request each other's documents. This fosters dialogue between exhibitor and attendees. Click link to register for a booth. more...(on/off)

Users can select an alternative view of all participants with uploaded photos or avatars beside their profile. Associating faces with names helps humanize the experience and creates more natural social interaction.

Exhibitors can upload photos of booth representatives assigned to a booth. The photo appears in a profile pop up window and gives event participants the ability to engage with multiple representatives or simply opt out.

A profile card of each participant featuring their photo/avatar and brief profile fades in and out in a separate window on the participant's screen to indicate who is in the virtual event. This lets users see not only who is at the event, but provides the ability to engage and dialogue.

Online event coordinators and technical support staff guide participants to relevant points of interest in sessions. In addition, visitors can easily locate a particular session during a virtual event guide.

For users transitioning from physical to virtual events, awareness of the virtual platform concept is key to a positive experience. Organizers can upload promotional material into the booth to give attendees the option to learn more about the companies and their products/services.

Live Chat, Group Chat and Moderated Chat
You have unlimited ability to chat throughout the show. Increase interaction by using a one-to-one, group, moderated chat, or chat with a booth representative. Transcripts can be generated with the touch of a button.

Avatar and Photo Upload
To create a personalized social networking experience, attendees can select from a library of over 250 avatars or upload their own image/photo. They can establish or modify their personal profile during registration or during the event.

Real-Time Chat Language Translator
Event attendees from around the world can receive tailored chat communications with Real-Time Chat Language Translator.

Virtual Event Badge
Attendees have the ability to click the "Swipe Your Virtual Badge" button while visiting a booth. The attendee's registration data is then tracked specifically for that booth sponsor and ensures a more qualified lead.

Digital Carry Bag
During the event, participants can select items for download to their personal digital carry bag. Selected items are automatically stored. When the attendee is ready to leave, selected content is placed into a .zip folder which is, in turn, organized by provider name in separate sub-folders. The single .zip folder can then be downloaded to their own desktops. Attendees can add or delete content anytime throughout the event.

Universal Search
Powerful search tools allow instant locating, viewing and downloading any type of content.

Effective and Continuous Analytics and Metrics Reporting
We offer detailed metrics and analytics that track attendee group and individual behavior. There are 35 standard reports that provide detailed insight into all performance aspects of the event including each content piece and booth as well as visitor time, preferences, chats, badge swipes, and downloads. Data is also easily exportable to other CRM and sales force automation tools.

Rather than wait for attendee and exhibitor feedback at the end of the show—when it’s too late to affect its success—we can access and track behavior at both an individual and group level at any time.

Event Signage
We can create and offer premium locations for advertising and marketing visibility as part of sponsorship and vendor packages.

Exhibit Hall Prime Location
A virtual event enables a uniquely flexible approach to dynamic design and configuration of halls that can accommodate a wide variety of exhibits, content, and audiences. Hundreds of different booth styles can be chosen from to create your virtual experience. Like physical events, the strategic location, size, and prominence of the better virtual booths can command a premium among sponsors.

No Travel & Hotel, Shipping, Labour or Insurance Costs
Because there are no physical components, virtual events eliminate travel, hotel and labour costs. Beyond simple update and maintenance, virtual exhibitions are always available and are never “torn down.” Key assets can be reused for future shows.

Showcase Offerings
Event sponsors, exhibitors and vendors can showcase their products and services in a variety of formats, including pdf documents, videos, interactive demos, live and on-demand webinars.

Breakout Meeting Rooms
In addition to your private booth, separate private meeting rooms are available. This feature was designed to address the needs of all businesses requiring a place to discuss and distribute content in a setting more intimate than a booth.

All Exhibitor material must be standard MS Word, MS Excel, MS Power Point, pdf, mp3, mp4 etc.

‘Click To Order’ Value Add Feature for Exhibitors
A unique feature that allows participants to connect directly with the sponsors’/exhibitors’ order desks. Click online button to connect directly with Sponsor/Exhibitor help desk.

Vendors

Vendors that have paid for a Vendor booth may submit promotional material in advance. Click link to register for a booth.

Vendors that need media coverage may submit media kits and news releases to be posted on the website prior to event. All news articles, releases should be e-mailed to support@virtualtrade.ca in MS Word format.

Attendees

Interactive technology can effectively replicate a physical show experience in a number of key ways:

Event Registration
Like their physical counterparts, virtual attendees can register online and review exhibitor lists and forums to attend keynote conferences, panel discussions and media releases. Click link to register for a booth.

Show Environment
Virtual events can visually and dimensionally replicate classic exhibition structure. Visitors can navigate and explore halls, booths, auditoriums, and meeting areas as well as interact with other sponsors and attendees. They can engage with a booth or sales representatives, watch live and on-demand videos and demonstrations, download materials to their digital carry bag, and then review product or service information at their leisure.

Networking
Just as physical show attendees have the opportunity to interact with each other live, visitors to virtual events can network through a live chat system at any point. They can see who is in the immediate area and invite other participants to engage in a one-to-one or one-to-many online chat or with a booth representative or speaker. Here there is no geographical boundary.

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